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My target market is solo attorneys (specifically, those with a practice focus on business, intellectual property, and/or entertainment law) and believe it or not, even lawyers get writers block.
Pretty much everything they do involves writing so that can be a real business-killer.
And do you know what my clients tell me over and over is one of the most useful things I do for them?
Crazily enough, it’s simply starting a draft document or letter for them.
I set my clients up with their own branded templates for everything in their business: letterhead, envelopes, labels, pleading form, etc.
They could easily just open a template and start it themselves.
But quite often, because they can have so much other stuff on their plate at any given time, that simple step is too much for them to even begin and they get blocked.
So, whenever they need to start a complaint, write a motion response, reply to a letter, etc., they ask me to get the ball rolling. (Or, when I know one is needed, I just start one without being asked.)
And that simple assist of taking care of the back-end details so they don’t have to is what helps them break through the stuckness.
This is an example of why having an administrative partner is so useful to clients.
It’s not that they couldn’t do all or most of what we do for them themselves.
It’s that the mind plays tricks. It runs out of bandwidth when it tries to juggle too many details all alone.
With us as their administrative partner, we create a back-and-forth volley that helps them move through things step by step to keep their mind from getting overburdened and too ahead of themselves.
So it’s quite often the simplest of things we do that can have enormous positive impact and value for our clients.
