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Dear Danielle:
I’m sitting here waiting for a local client to show up in my office to pick up their “rush” job that they wanted me to drop everything for yesterday. I worked on this project for them until well past midnight. They said they would be here to collect my work at a certain time. I’ve been waiting now for over three hours with no sign of them, much less a phone call. I’m fuming! And this isn’t the first time this has happened. How should I handle this? –NT
What I don’t understand is why people in our industry seem to think “local” has to mean “in-person.”
Why treat local clients differently than you would clients in any other part of the world?
It shouldn’t matter where the clients operate or how you initially met them.
None of your business and transactions require you to have an office or do anything in-person. All of your business, local and otherwise, can be conducted “online” (i.e., via email, shared file drive, Skype, delivery, etc.).
I would even tell you it should all be done that way if you want to manage the business efficiently and have more time available for billable work and clients.
Think, really think, about just how much of your business resources are used up doing anything in-person for one client: the scheduling time, the travel to and from, time preparing, time spent getting professionally presentable, the time it takes away from your other clients and paying work, the loss of concentration and interruption of workflow…
In-person work and meetings cost vastly more in any business, even more so ours, because they take up much more time and energy. You can work with 10 x the number of clients — and make more money — in one hour of online time vs. one-hour of in-person time with one client.
If you’re going to do anything in-person with clients, you can charge a MUCH higher premium because it is a special service and consideration outside your normal operating procedures.
Doesn’t matter if a client is local. I don’t allow them to come to my home/office to drop off or pick up documents.
That’s what couriers, delivery services, the mail, and online shared document drives are for.
And I set those expectations upfront before I ever work with them.
I accomplish this by having a client intake/onboarding process.
This involves giving them a New Client Welcome Kit that explains things work in my business and what the policies and procedures are for working together, and then going over these things with them in a new client orientation meeting (which is done over the phone or Skype).
I certainly wouldn’t allow a client to continue to disrespect and abuse my time. Remember, we train people how to treat us. Trust me, you and your business will benefit greatly by nipping this practice in the bud.
So here’s what I would do:
- Be direct and let this client know that you have an expectation that your time is respected in the same way you respect theirs.
- Discontinue this ill-conceived idea of doing in-person work and transactions.
- Draft a letter to your local clients and let them know that you’re implementing new policies and procedures in your business that ultimately allow you to serve them better. Point out that you are discontinuing the policy of office pickups and drop-offs, and that anything that can’t be sent back and forth electronically or via online shared directory in some way, may be couriered (or mailed, or whatever) to and from your office.
- Adopt a special rush fee policy and get that into your contracts (this is already included in our contract templates from the ACA Success Store).
- Send an official communication out to all your clients that rush projects may incur extra fees at your discretion.
- Alternatively, you can also make it a standard in your business not to accept any rush work and require clients to plan ahead within your specified guidelines. (That doesn’t mean you can’t still help out a great client in a pinch if you so choose, but you want it to the exception, not the rule.)
- Reevaluate your clients and consider firing the bad ones who can’t get with the program and consistently demonstrate a lack of appreciation and respect for you. Just because you have a policy to penalize bad clients doesn’t mean you should keep working with them. They are demoralizing and de-energizing to your business and exact a heavy toll that none of us in solo practice can afford. Image may be NSFW.
Clik here to view. - Start an Ideal Client list and an Un-Ideal Client list. Write down all the traits and characteristics of an ideal client for you (e.g., has no problem working together virtually, respects my time, follows my policies and procedures). Then write down all the traits and characteristics of all the bad clients you’ve had (e.g., disrespects my time, doesn’t show up or follow through when they say they will, is constantly disorganized and in a rush, always wants me to do rush work, but then doesn’t appreciate it when I do, wants everything yesterday…). You get the idea. Keep updating and honing these lists throughout the life of your business. Pull them out anytime you need to remember why you are in business for yourself and what you want for your life and happiness, and any time you are tempted to step over your standards and take on a client who exhibits any of those red flags.